Insurance Competitor Analysis

Understand your competitor landscape to make informed, strategic decisions

In a rapidly evolving insurance market, success depends on knowing not only about your own organisations, but about your competitors too. Procurato’s Competitor Analysis provides a clear, data-driven view of your competitive landscape, helping you find your USP, anticipate market shifts, and refine your strategy for growth.

Why Competitor Analysis Matters in Insurance

The insurance market is evolving faster than ever. New entrants, changing customer expectations, regulatory pressure, and advances in technology are reshaping how insurers operate and compete. In such an environment, understanding your competitors is not just about tracking who has the largest market share. It’s about recognising why they are succeeding, and what that means for your own strategy.

Competitor analysis helps insurers see beyond their internal performance metrics. It reveals how others structure their operations, design their products, manage costs, and deliver customer experience — while also helping you understand your own unique strengths. By identifying and articulating your USPs, insurers can market their advantages more effectively, position themselves strategically, and drive sustainable growth.

How it helps your business

Strategic Clarity
Understand how your organisation compares to competitors and how it stands out.

Market Awareness
Stay informed on market developments, industry activity, and the strategic partnerships shaping your sector, and understand the changes they bring.

Performance Benchmarking
Identify performance gaps and opportunities to improve profitability, cost efficiency, and customer value.

Informed Decision-Making
Use evidence-based insights to shape strategy, investments, and market positioning.

Overview

How it works

We combine market intelligence, financial data, and operational insight to give insurers a comprehensive picture of where they stand in the market. Our analysis covers every major dimension of competition – from market share, profitability, and product propositions and their USPs to organisational models, partnerships, and claims performance.

By evaluating market activity such as acquisitions, mergers, outsourcing decisions, and product innovation, we help you understand the moves shaping your market and the implications for your own positioning. We map each competitor’s positioning and differentiators to highlight emerging threats, innovation leaders, and potential partnership opportunities. Our approach blends quantitative data with qualitative insight from multiple sources and expert analysis, creating a rounded and actionable market view.

Find out

Our Deliverables

Competitor Landscape Report

Detailed overview of key market players, positioning, and comparative performance.

Strategic Insights

Assessment of competitors products, strategies, strengths, and weaknesses.

Opportunity Areas

Data-backed recommendations on where and how to strengthen your own position.

Why Procurato

We combine real industry expertise with technology that adds value. We speak the same language as your teams, avoiding consultancy complexity, and deliver insights in a clear, practical way.

Agile and adaptable, we stay aligned with your agenda even when challenges arise, always focused on delivering what we promise and leaving behind solutions that last.