Insurance Market Studies
A comprehensive view of the insurance ecosystem to guide strategic decisions
Understanding where the insurance market is heading requires more than simply tracking trends. Procurato’s Insurance Market Studies provide a strategic, data-driven perspective of the entire market landscape, examining every player in the insurance market, as well as the political and economic factors that shape competitiveness, performance, and future growth.
Why Market Studies Matter for Insurers
This service goes beyond traditional market analysis or trend reviews. We analyse the full insurance ecosystem, encompassing insurers, brokers, loss adjusters, supply chains, regulators, and policy frameworks, as well as the broader global environment. This allows you to see how each element shapes service delivery, customer journeys, innovation, and the evolution of insurance markets worldwide.
By evaluating economic conditions, regulatory shifts, and global dynamics, we identify the opportunities, risks, and levers that can shape your organisation’s long-term strategy and adapt it to the new products on the market. The result is a holistic understanding of your operating environment, enabling you to make confident, evidence-based decisions about where and how to grow.
Our experience includes strategic market analysis across key segments of the insurance industry, from assessing the UK Motor insurance landscape and analysing the emerging EV Insurance market, to evaluating Pet Insurance opportunities for white-label providers. We have also undertaken competitor benchmarking of Motor supply chain models and assessed the impact of tariffs on claims costs, helping insurers anticipate change and make informed strategic choices. In commercial lines, we conducted an extensive review of broker feedback for major commercial insurers, identifying opportunities to enhance service delivery and recommending technology solutions to improve broker engagement and efficiency.
How it helps your business
How it works
Our approach combines structured research into the current market, customer demands and product innovation to provide a complete, actionable view of the market.
We begin with understanding your agenda, whether there is a focus on a specific line of insurance or a broader market review. From there, we map the full value chain, assessing the market and performance of brokers, insurers, loss adjusters, and suppliers.
This is complemented by regulatory, economic, and policy analysis to highlight macro factors affecting market performance and profitability. We also review global best practices and innovations, drawing insights from across markets to help you understand what works, why and where the market is heading with new product development and new customer demands.
Depending on your requirements, this service can be delivered as a standalone study or extended into an ongoing advisory program with continuous tracking of market evolution and competitor performance.
Our Deliverables
Comprehensive Market Landscape
Mapping of key players, relationships, market structure and understanding the trends, ambitions and challenges.
Regulatory & Economic Insight with Micro & Macro view
Evaluation of external forces shaping insurer strategy and operations.
Emerging Customer Demands & Innovation Review
Insights into where the insurance market is heading and what you should be prepared for.
Strategic Recommendations
Clear, data-backed actions to strengthen your market position and growth potential.
Why Procurato
We combine real industry expertise with technology that adds value. We speak the same language as your teams, avoiding consultancy complexity, and deliver insights in a clear, practical way.
Agile and adaptable, we stay aligned with your agenda even when challenges arise, always focused on delivering what we promise and leaving behind solutions that last.
Would like to make an impact on your business today with industry-driven approach and leading specialists?
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