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The home claims market – what’s changed?

Updated: Apr 15

In 2022 we reported that underwriting inflation increased 13% year-on-year and rebuilding cost inflation rose by 9.6% over the same period. UK construction costs reached a 40-year high as the price of raw materials, energy and fuel rose to unprecedented levels. Insurers were faced with the challenge of balancing their loss-making property books in addition to dealing with now dated sum insured policies.


With 2022 having been the worst loss-making year since 2007, EY(1) has predicted 2022’s UL Home Net Combined Ratio (NCR) to be 116%, 2023 isn’t predicted to be much better. EY projections are for c109%. Of course, the losses will drive a significant increase in premiums – c30% according to the same source – but this is unlikely to be sufficient.



A row of mianiture houses similar to those used in monopoly

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Labour and materials shortages proved problematic. Skilled workers were demanding higher salaries with some parts of the UK construction market reporting a 24% increase in labour costs. The war in Ukraine created supply chain disruption for the construction sector in ways we couldn’t have imagined; materials were in short supply and those that were available were expensive.

These shortages combined to created delays in repair and for the most severe claims many homeowners were being put up in alternative accommodation for longer adding further cost to the insurer. These costs were often passed onto the policyholders who were also facing cost-of-living increases. Some insurance companies chose to cash out on claims in many cases overpaying yet given the sometimes-daily rise in prices this figure often wasn’t enough to cover the repairs which lead to increased complaints and claims reopening.


In addition, the UK experienced its hottest summer on record and a threat of a new significant subsidence event was imminent.


Six months on from our last report what’s changed? Has anything improved or has it got worse?

As well as our own research we’ve been talking to our clients in the insurance industry who have shared their insight on the issues behind property claims inflation.

Subhead: The UK Labour Market: What is happening today?


In 2022 the great resignation was followed by the great retirement and variety of other workplace trends which hasn’t helped the labour challenges already reported. According to the Office for National Statistics vacancies in the UK construction sector are continuing to rise. In Q4 2022 the vacancies stood at 45,000 compared to 42,000 end 2021(2).


This doesn’t bode well. As our last report indicated there is a need for an additional 266,000 construction resources to meet current demand.


We raised the risk that unless insurers sat at the top of their suppliers’ food chain they could face long delays for building repairs. In addition, we suggested that insurers should consider renegotiating their contracts on current market rates rather than waiting for the quarterly or annual conversations.


So, what’s happened since?


While there has been plenty of talk about creating more apprenticeships or bringing more mature, skilled employees back to the construction and insurance sectors we haven’t yet seen any signs of development. Much of that could be due to the higher levels of salaries now being demanded, in addition many have decided that retirement is the better option.


To counteract this, insurers have attempted to use contractors but availability, or lack of, is a problem with reputable firms not having either the bandwidth or available employees to fulfil the work. Lead times for contractors is increasing but that is dependent on the damage and what work and materials are needed. For example, glazing can now take up to 20 weeks even if it is a relatively simple claim.


Labour shortages (coupled with parts shortages) has seen average cycle times increase:

· Accidental damage – up to 25 days

· Fire – up to 60 days

· Water – up to 70 days

· Subsidence – up to 120 days


A collection of tools

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Safe to say, availability of skilled labour and a lack of younger people choosing construction or insurance as a career will be an ongoing challenge throughout the year.

Subhead: Multiple shortages in plant and machinery.


In our last report we noted that suppliers in the insurance supply chain were struggling to source materials for repair. When they could find them, daily material cost fluctuations and difficulty in finding labour led to builders only confirming prices for 24-hour periods. Policyholders became savvier about the increasing prices and were renegotiating cash settlements.


Across the board materials increased in price, most significantly imports of sawn wood by 73%, steel by 60% and paint by 10%. This contributed to a rebuilding material inflation rate of 20.3%.

Has anything changed? It is still too early to know the finalised figures for 2022 but our industry experts tell us that average costs have increased by 10 – 12% (building materials closer to 16%) but there have been some specific exceptions. For example, over the last two and half years glazing has gone up by 300% which has had an impact on accidental damage, theft and malicious damage claims. Water damage claims are going up by 20% as the cost of plumbing materials also rise.


There have been large increases in brick costs (by 28%), cement (15%) and timber (10%) although these figures continue to fluctuate as 60% of all building materials in the UK are imported from the EU. Brexit and the war in Ukraine have significantly impacted availability.


One source told us that the scarcity of materials is more of a danger than the prices going up advising us, “It’s hard to source large amounts of materials, so you have to pick suppliers carefully.”


Subsidence: ‘That sinking feeling’


The big question of last year was ‘are we going to see a significant subsidence claims surge?’

Subsidence was a rising (or sinking!) issue when we last reported on it. We didn’t know whether the UK was going to experience a significant event in 2022 following the extreme heat and the anticipation of whether we’d receive the ‘right’ levels of rain. In December we experienced the coldest temperatures in years which exacerbated the issue as the water ran off the hard ground rather than soaking through gently. There were highly differing perspectives from insurers with some saying that valid claims were stable at 25% whilst others were saying 50%.


Questions were asked as to whether the repairs of subsidence years past held up or did they fail? Did insurers address the root problem, or did they just address the (tree) roots or other issues such as drain repairs and filling and painting (rather than brick reinforcement). The potential situation was further exacerbated by reports that suggested that up to 50% of experienced subsidence loss adjustors had been lost in the last ten years.


So, was the subsidence event worse than previous years?

In December 2022 Crawford claimed that a surge event had occurred and predicted that claim levels would be higher than the levels in 2018. They reported that new claim instructions across their client portfolio peaked at 625% of the Q1 / Q2 average(3).


By March 2023 the picture will be clearer but early indications are that the increase in subsidence claims isn’t as big as was expected albeit in September 2022 Allianz Commercial recorded a surge with volumes 140% higher than in the same month the prior year4.


As insurers look to the future they’re expecting subsidence claims to decrease over the next five years albeit they’re anticipating they may still be worse than the 2019 and 2020 surge events. Some optimism is due to the number of new homes being built which are much better equipped to deal with subsidence but insurers are assessing their property books and adjusting their risk appetite and pricing based on location. As an example, premiums may be higher in south-east England as the region is more susceptible to subsidence and material and labour costs are more expensive than in the north.


In addition, insurance customers are doubling down on their efforts to provide exceptional customer service and faster speed of execution along the claims cycle. One insurer told us they are in constant dialogue with loss adjustors, managing every case, doing the basics well and not taking their eyes off attritional loss ratios. As they said, “subsidence is an event, it happens, and you can’t really stop the weather.”


To cash settle or not – that’s the question.


When we reported last year that customers were opting for cash settlements, we raised a couple of challenges to this approach. The first was regarding age with younger policyholders seeing the appeal of a large cash settlement. However, if they found themselves project managing their own repairs in the face of rising materials and labour costs and without the negotiating and buying power of a large insurer, would the payment be enough? The second was availability of builders, after all, if an insurer couldn’t use their own network to find a reputable builder how would a customer?


A line of £20 notes on top of each other

Image Source: Unsplash


We’re seeing that while most insurers still prefer cash settlements customers are now refusing them on more complex claims as they become savvier to the above issues. With labour shortages in their preferred supplier network insurance companies are looking towards contractors but availability of reputable companies is still a challenge and we’re hearing of huge delays for rebuilding or redecorating. Contractors will charge between 12 and 25% more than an insurer’s own repair networks so they’re working hard to build and secure better supplier relationships.


However, even if insurers have demonstrated in the past that they can do the work in reasonable time and for reasonable cost that’s not always the case in the current environment. We’re hearing more reports about increasing customer complaints about insurers not being able to fulfil the request.


Procurato insight and that of our insurance experts say that:

· Building claims settled for cash averaging around 50 – 60% although insurer targets are at least 75%.

· Contents claims settled for cash are between 50 and 80%

· And as one insurer told us the hot topic right now is claims settled for cash are between eight and 18% although many are aiming for 25%.


There is some light at the end of the tunnel. Back when Covid hit we were told that both the number of claims and the severity of them decreased significantly. Accidental damage claims were up on small claims such as people damaging their televisions but there were less severe escape of water and fires. Now people are back at work we’re hearing that there has been a small increase in claims but not close to the numbers pre-Covid, potentially because while many are working again many are working from home more frequently.


Sum Insured Considerations


In our last report we raised the emerging financial risk of the sum insured for existing policies may not be enough to cover the cost for rising building repairs. In addition, new regulation implemented last year has prevented insurers from giving discounts to new customers, so they have been keeping their prices artificially low which is now losing them money as a result.

As prices continue to rise insurers are facing the tough decision to increase premiums for policyholders to cover claims inflation.


But what about those existing policies? Underinsurance is an issue but as one of our insiders told us, “Insurers should be a bit more sympathetic and increase the premium a little rather than turning down the claim.”


Are insurers re-prioritising ESG?


Six months ago, we said that given the challenges of finding green parts ESG had fallen down the priority order despite climate change being treated as a global emergency. The Insurance Journal reports data from AON that estimates natural disasters have caused an estimated $130 billion dollars of insured losses in 2022(5) so it is no surprise that climate change remains a key concern for insurers and policyholders alike.


We advised that green building materials can be as much as 20% more expensive than their less-environmentally friendly counterparts and the insurers who we have been speaking to recently say they are seeing inconsistent price rises some of which is caused by expensive manufacturing processes.


A key watch for 2023 are the new FCA obligations on climate related disclosures as well as potential new rules to tackle the so-called ‘greenwashing(6).


What else is on the horizon?


Fraud

One of the biggest new challenges to come from rising inflation is the increase of fraud with some reports suggesting that customers are adding 25% to top up their claims. Although, there is no suggestion that policyholders are causing deliberate damage to their property it does appear that some in financial difficulty are pushing the price of their claims up.


To counteract the rising volume of fraud cases, insurers are developing new strategies for tackling fraud. Technology is playing much more of a part of the claims process with some insurers introducing ‘pre-photographs’ which surveys the customer’s property at the beginning of a policy to determine any pre-existing issues. This is supported by the use of metadata which can determine when a photograph was taken.


Other techniques include the use of video technology through apps to assess any claim, scanning of documents to make sure they haven’t been tampered with and increasing financial background, internet and social media checks.


We’re also seeing much more collaboration between insurers who are sharing information about customer behaviours and investment in training employees to handle fraud and the associated documentation so they can look out for inconsistencies.


Another countereffect of inflation is the steady increase in complaints. We’ve noticed a correlation between the higher cost of living and increasing levels of exaggerated claim values. Customers are becoming aware that sending the complaints through the Financial Ombudsman is more expensive for the insurer so this way they force you into a settlement.


With each of these responses / mitigations comes a reality – the time it takes from action to effective control (given the reliance on supplier selection, potential system integration and colleague training) can be substantial. It’s never too late to start because these risks won’t abate until the cost of living crisis is behind us.


Where are insurers focusing their efforts?

1. Lifecycle of the claim. Our experts say this is the most important priority for them. The longer the claim is open the more it costs the insurer, and there is an increased likelihood of customer becoming unhappy. One insurer told us that they’re aiming for a two-week completion from first assessment to closing unless it’s a big claim such as flooding but currently the average time to settle a claim can be up to one and a half months – hence the desire for cash settlements.

2. Alternative accommodation options. In the past insurers would need to block book accommodation from three to six months to get a better financial deal. With the advent of cheaper options such as AirBnB and serviced apartments insurers are moving to a week-by-week basis which is proving more cost effective.

3. New regulation. This year there will be ‘value measures’ from the FCA in relation to Consumer Duty where they will be asking insurers to record accepted, repudiated, declined, and walk away claims. As insurers are going to be scored based on these claims they are likely to be a lot stricter on declines and the numbers may go down as a result.

4. Managing costs. Challenges with dead time, not project managing the claim well (particularly through third parties) and over scoping are causing up to 20% of soft leakage for many companies. In the wake of continued rising costs which show no sign of abating this is the one area where insurance companies can make an immediate saving.


What does this all mean in practice for insurers?


Home claims inflation shows no sign of reducing any time soon. It’s essential for insurers to:

· Review all their control measures, frameworks and planned indemnity actions even when contracts are ‘fresh.’

· Review their supplier contracts and pricing and in some cases take active interventions with their suppliers to ensure they are buying the best.

· Find suppliers who have a large supply of materials so they can buy at a constant price in the forthcoming months.

· Increase rates for suppliers in line with market movements.

· Ensure their supplier contracts are robust, their relationships strong and their dialogue with frequent.

· Deviate from standard repair where appropriate by offering alternative solutions or cash.

· Make sure that claims, actuarial, pricing and underwriting are joined up and sharing data – if you’re already in the storm the best course of action is to weather it and plan for the aftermath.

· Educate policyholders of what to do in the event of the incident i.e., keeping policy documentation in an easy-to-find location, understanding claims processes and knowing who to contact at the earliest opportunity.


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We have seen this before.


Procurato consultants have over 30 years’ experience of managing issues like these and we are currently helping several clients to improve their supply chain. Speak to us to help you establish just how much of an issue this is going to be for you and how to mitigate it.


We understand this market in detail


We have access to unparalleled data and insights from across the whole market meaning we can help you to quickly understand where you benchmark in the sector and provide recommendations to improve in both the short and long term.


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We can help contractually, operationally, and strategically to guide your thinking through what steps need to be taken and we can help you to execute those plans quickly if you need that support too.


For more information please contact: John Gaynor: john.gaynor@procurato.co.uk

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