Insurance Policy Terms & Pricing Optimisation

Aligning coverage, pricing, and customer value for a stronger customer proposition

Procurato’s Insurance Policy Terms & Pricing Optimisation helps insurers refine how policies are structured, worded, and priced to balance profitability, competitiveness, and improve customer proposition. Whether you are redesigning existing products or developing new ones, we bring an analytical, pragmatic approach to ensuring your terms and pricing reflect market realities.

Why Insurance Policy Terms & Pricing Optimisation is improtant

For insurers, policy terms and pricing frameworks sit at the core of competitiveness, profitability, and customer trust. Yet many organisations still operate with legacy models, outdated rating methodologies, or overly complex wordings that create cost leakage and weaken market alignment.

Procurato works with insurers to modernise these frameworks. We review policy wording, conditions, and pricing structures, based on claims analysis, to identify simplification opportunities, ensure compliance, and align offerings with both business goals and customer expectations. The outcome is a set of policies that are fairer, more transparent, and better positioned to perform in today’s dynamic insurance landscape.

How it helps your business

Increased Profitability
Optimised pricing and reduced leakage that improve financial performance.

Regulatory Confidence
Clear, compliant terms and rating models that meet regulatory requirements and reduce exposure to risk.

Customer Retention & Trust
Simplified, transparent policies that improve understanding and strengthen relationships with policyholders.

Operational Consistency
Aligned underwriting, claims, and operations functions for consistent application of policy and pricing changes.

Our Approach to Policy Terms & Pricing Optimisation

How it works

Our approach combines technical expertise, structured analysis, and deep market understanding to deliver lasting improvements.

We begin by assessing your existing policy terms and pricing models, alongside claims data and regulatory standards, to identify inefficiencies and opportunities for improvement.

Next, we look into how policies perform in practice and where complexity, misalignment, or leakage occurs. Based on these insights, we help redesign policy frameworks that are commercially robust, operationally feasible, and customer-centric.

Finally, we support change implementation, aligning underwriting, claims, and operations teams to ensure consistent adoption. Depending on your needs, our involvement can conclude with recommendations or extend through full rollout and performance tracking.

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Our Deliverables

Policy Review

Evaluation of policy wording, conditions, and exclusions against best practice and regulatory standards.

Pricing Model Optimisation

Assessment and refinement of pricing methodologies to improve competitiveness and cost control.

Customer Impact Analysis

Review of how changes in terms and pricing affect the customer, retention, and brand perception.

Operational Alignment Plan

Roadmap to embed new terms and pricing for consistent delivery.

Why Procurato

We combine real industry expertise with technology that adds value. We speak the same language as your teams, avoiding consultancy complexity, and deliver insights in a clear, practical way.

Agile and adaptable, we stay aligned with your agenda even when challenges arise, always focused on delivering what we promise and leaving behind solutions that last.