Insurance Price Optimisation
Aligning coverage, pricing, and customer value for a stronger customer proposition
Procurato’s Insurance Policy Terms & Pricing Optimisation helps helps insurers refine how policies are structured, worded and priced, combining price optimisation with policy simplification to balance profitability, competitiveness and customer outcomes. Whether you are redesigning existing products or developing new ones, we bring an analytical, pragmatic approach to ensuring your terms and pricing reflect market realities.
Why Insurance Price Optimisation Matters
For insurers, policy terms and pricing frameworks sit at the core of competitiveness, profitability, and customer trust. Yet many organisations still operate with legacy models, outdated rating methodologies, or overly complex wordings that create cost leakage and weaken market alignment.
Procurato works with insurers to modernise these frameworks. We review policy wording, conditions, and pricing structures, based on claims analysis, to identify simplification opportunities, ensure compliance, and align offerings with both business goals and customer expectations. The outcome is a set of policies that are fairer, more transparent, and better positioned to perform in today’s dynamic insurance landscape.
How it helps your business
Our Approach to Insurance Price Optimisation
Our approach combines technical expertise, structured analysis, and deep market understanding to deliver lasting improvements.
We begin by assessing your existing policy terms and pricing models, alongside claims data and regulatory standards, to identify inefficiencies and opportunities for improvement.
Next, we look into how policies perform in practice and where complexity, misalignment, or leakage occurs. Based on these insights, we help redesign policy frameworks that are commercially robust, operationally feasible, and customer-centric.
Finally, we support change implementation, aligning underwriting, claims, and operations teams to ensure consistent adoption. Depending on your needs, our involvement can conclude with recommendations or extend through full rollout and performance tracking.
Our Deliverables
Policy Review
Evaluation of policy wording, conditions, and exclusions against best practice and regulatory standards.
Pricing Model Optimisation
Assessment and refinement of pricing methodologies to improve competitiveness and cost control.
Customer Impact Analysis
Review of how changes in terms and pricing affect the customer, retention, and brand perception.
Operational Alignment Plan
Roadmap to embed new terms and pricing for consistent delivery.
Meet our team leading projects in this area
Lucia Oravcova
Senior Manager
Lucia is a procurement and insurance specialist with strong data analysis expertise, well-suited to interrogating claims data to identify where policy terms and pricing models are creating leakage or misalignment with market reality. She takes a structured, evidence-based approach to translating complex data into clear recommendations. At Procurato, Lucia supports insurers in building the analytical foundation needed to refine policy wording and pricing with confidence.
Matthew Parker
Managing Director
Matthew’s focus on client operations gives him a strong understanding of what it takes to align underwriting, claims and operations teams around a new policy or pricing framework, ensuring changes are adopted consistently rather than just agreed on paper. With over 20 years of experience across insurance and financial services, he brings the operational discipline needed to carry recommendations through to full rollout. Matthew helps insurers turn policy and pricing changes into embedded, business-as-usual practice.
Why Procurato
We combine real industry expertise with technology that adds value. We speak the same language as your teams, avoiding consultancy complexity, and deliver insights in a clear, practical way.
Agile and adaptable, we stay aligned with your agenda even when challenges arise, always focused on delivering what we promise and leaving behind solutions that last.
Would you like to make an impact on your business today with an industry-driven approach and leading specialists?
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